Senior Manager, Digital Copywriting – Edgewell Personal Care

2019 - Present

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• Creates digital branded content, including development of overall strategy, promotions, and creative concepts for top-selling personal care CPG brands

• Works closely with eCommerce, Direct-to-Consumer, CRM, SEO, and Social teams to manage and maintain strategic and synergistic content calendars 

• Redefined and established new brand voices for Schick Razors, Edge Shave Gel and Wet Ones
• Rebranded Edgewell corporate identity, including company tagline, strategy, internal comms, and voice
• Active member of volunteer Culture and Diversity Teams, helping plan and organize corporate events

• Awarded prestigious 2019 Leading Edge Award for excellence in teamwork

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Creative Director – Genesco Sports Enterprises

​2015 - 2019

 

• Led and managed all facets of creative across entire seven-office agency 

• Concepted, wrote, developed and produced ideas and content for television/radio, digital, social media, experiential programs, national promotions and interstitial ads 

• Core creative lead on 6 new business wins generating $11MM in incremental revenue 

• Awarded 2016 GSE Employee of the Year, as voted on by peers 

• Assigned clients included Pepsi, Frito-Lay, MillerCoors, T-Mobile, Papa John’s, Advance Auto Parts, AAA and OPTUM 

 

Associate Creative Director – Ryan Partnership (Now Epsilon)  

​2007 - 2015

 

• Led and managed a team of writers and designers across multiple accounts, including Unilever Foods. Bacardi USA and Nestle Waters 

• Wrote, created and produced innovative and engaging ideas and brand content for radio, television, digital, social, print, B2B and direct mail 

• Integral part of a core concept group that won key new business pitches generating over $40MM in incremental revenue 

• Extensive interaction with high-level clients, including both new business and brand planning presentations 

• Promoted twice and applauded for outstanding teamwork and ideation 

• Other assigned clients included Hasbro, Energizer, Heineken USA, W.J. Deutsh & Sons, Pernod Ricard, Wyeth & Dunkin’ Donuts

 

Writer/Editor – IBM 

​2005 - 2007

 

• Concepted, wrote and curated content for global IBM marketing, promotions, PR and product announcements across all digital channels

• Created and executed effective communications plans and strategies, utilizing data and insights to deliver targeted messaging 

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Writer – World Wrestling Entertainment 

​2001 - 2005

 

• Concepted, wrote and developed short and feature-length stories for publications and digital/social channels promoting WWE Superstars, live events, and pay-per-views 

• Traveled weekly and interacted with WWE talent and high-profile celebrities at televised programs/live events, conducting extensive interviews for use on all WWE channels 

• Attended weekly writer meetings and contributed to ideas for weekly show plots, character development, scripts and storyline arcs 

• Initially worked as an intern developing ideas and concepts for consumer products (apparel, toys and memorabilia) that generated over $4.5MM in incremental revenue 

• Promoted twice and won numerous company awards